Artificial Intelligence in Marketing
by HubSpot Academy
HubSpot Academy — the training arm of one of the world's most trusted marketing software companies — teaches you exactly how AI is changing marketing right now. The course covers AI content generation, personalised campaign targeting, predictive lead scoring, customer segmentation, and how to measure the real impact of AI on marketing performance. It is designed entirely for marketers, not developers, and earns you a free HubSpot certificate recognised across the marketing industry.
What you will learn
- How to use AI tools to generate and improve marketing content faster
- AI-powered customer segmentation: how to target the right people with the right message
- Predictive lead scoring: how AI ranks which leads are most likely to convert
- How to use AI for campaign analysis and optimising marketing performance
- Ethical marketing AI: how to use personalisation responsibly without eroding trust
Who is this for
- Marketing professionals who want to use AI tools to work faster and get better results
- Content creators and social media managers integrating AI into their daily workflow
- Sales and marketing teams evaluating AI-powered CRM and campaign tools
- Anyone who wants a trusted, industry-recognised certificate in AI marketing
Why we recommend it
- 1Made by HubSpot — one of the most trusted names in marketing software globally
- 2Free certificate from a brand employers in marketing recognise and respect
- 3Practical and applied — every concept is tied to real marketing tools and campaigns
- 4Done in 3 hours — fast enough to complete over a single weekend
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